humanitix
Art Direction and Design
Logo | Brand Identity
Humanitix is a ticket selling platform that takes the sting out of fees by giving 100% of its profits to educational projects for disadvantaged kids.
The company wanted to balance their charitable side with their tech-savvy platform. I created a fun, dynamic identity that gives personality to people's hosted events. The logo encapsulates positive change while aligning with their mantra “every ticket counts”. The bold colours and softened QR code inspired font and graphics, harmonise the human, charitable side to the digital company.
The QR code inspired pattern is fluid and has soft edges to humanise the digital aspect of the brand.
Project completed at DDI Australia.